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内衣也不在仅仅是件内衣,赋予了更多的价值

来源:      2020/12/11 15:32:44      点击:

YKK拉链行业新闻】

1995年,第一场维密大秀开启,内衣不再是束缚,代表了美、时尚、健康、自由,被当时的媒体称之为“世纪内衣盛世”2017年,维多利亚的秘密将大秀搬到中国,更是掀起了一阵内衣风潮,安慰了国内涌现出一波内衣新秀。


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维多利亚的秘密成立于上世纪70年代,开创人RoiRaymond毕业于斯坦福大学, 开内衣店的初衷是当时为妻子选购内衣时,感到很不好意思,并发现内衣店只为女人开设。于是借了10万美元,开了一家内衣店,因店铺的装修风格充溢了维多利亚时代的气息,故取名“维多利亚的秘密”


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邀请周冬雨担任新的大中华区品牌代言人,杨幂成为亚洲区代言人,选用大码模特也换了新的CEO虽然如此努力之下,维密在Q3扭亏为盈,看起来似乎度过了至暗至黑的时刻,但想再次“复兴”要走的路还很长。


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